Findability. Visibility. Online exposure. I want you and your books to have more of it. Being found by readers in the online search results can be the difference between feast or famine for an indie author in charge of their own book sales. I wrote this article to...
A landing page, or squeeze page is simply a webpage with a single focus or objective. The objective of the page, ie, selling your book, is what is known as the “call-to-action.” Aside from products, an author may also want to sell services relating to their book, such...
Most authors I work with don’t know exactly who their ideal readers are. Many aren’t even confident of their target genre. This makes marketing the book to readers tricky. Knowing where your book belongs on the bookshelf (your genre), including the sort of reader most...
[Want to watch the tutorial on YouTube rather?] Are you selling your latest book through multiple eBook retailers? Looking for a fast, simple (and free) website to showcase ALL retailers that link to your book? You may also be looking for a simple way for Amazon...
Wanting to build an author website to promote your new book? Perhaps you’re curious, but haven’t yet decided if it’s worth the fuss? Author websites are acknowledged as an essential building block for writers looking to sell more books. But how do they work? What...
[Watch my presentation on Better Branding for Editors given to the Professional Editors Guild.] Let’s begin with a story. You’re standing at that networking event you promised yourself you wouldn’t skip again. You’re already guilty of missing the last few events and...
