Most authors I work with don’t know exactly who their ideal readers are. Many aren’t even confident of their target genre. This makes marketing the book to readers tricky. Knowing where your book belongs on the bookshelf (your genre), including the sort of reader most...
[Want to watch the tutorial on YouTube rather?] Are you selling your latest book through multiple eBook retailers? Looking for a fast, simple (and free) website to showcase ALL retailers that link to your book? You may also be looking for a simple way for Amazon...
Wanting to build an author website to promote your new book? Perhaps you’re curious, but haven’t yet decided if it’s worth the fuss? Author websites are acknowledged as an essential building block for writers looking to sell more books. But how do they work? What...
[Watch my presentation on Better Branding for Editors given to the Professional Editors Guild.] Let’s begin with a story. You’re standing at that networking event you promised yourself you wouldn’t skip again. You’re already guilty of missing the last few events and...
Struggling to choose a price for your paperback book on Amazon? Here are my personal thoughts on how to decide what price your book should sell for. Let’s start at the beginning. Factors Influencing Paperback Price Benefits of print on demand Forgive what may be...
I was helping an author promote her recently published book using Amazon KDP advertising. I found myself wondering if perhaps you might want to know the process too? This is a deliberately simplified tutorial. I won’t dig deeply into the more advanced topics such as...
